The Evolution of Cosmetic Packaging Materials: A Comprehensive Guide

The Evolution of Cosmetic Packaging Materials: A Comprehensive Guide

Picture this: you walk into a store and browse different beauty products. Your eyes are locked into a certain product, and what’s the first thing that grabs your attention? The packaging. It’s the powerful component that encourages you to take a closer look or prompts a swift pass.

Cosmetic packaging materials, design, and texture are like a book cover for your products and create your brand’s first impression. Choosing the right cosmetic packaging materials goes beyond aesthetics. It’s about selecting a protective shield for your product’s formula and ingredients. Meanwhile, it reflects your brand’s values and image.

For instance, eco-friendly packaging materials represent your environmental commitment, while high-end materials reflect your brand’s exclusivity and prestige.

But these materials haven’t always been like this. They have a rich tapestry of evolution. From simple and primitive materials, including glass and metals, to functional petroleum-based plastics, cosmetic packaging has constantly adapted to consumers’ needs.

Throughout history, this landscape has seen valuable transformation. Yet, the heavy environmental impact of these cosmetic packaging materials prompted a technological intervention. Such intervention seeks a wider integration of eco-friendly and sustainable solutions in this industry.

Now it’s pretty common to come across cosmetic packaging made of sustainable materials and equipped with QR codes or NFC tags.

In this blog post, we invite you to the world of cosmetic packaging materials. Let’s dive deep and explore how they impact your brand’s perception and market success. Also, we’ll provide solid tips on how to choose the right packaging material. So, read on!

Cosmetic Packaging Parts  

In your quest to find the best cosmetic or skincare packaging design, you will come across unknown heroes contributing to this beauty. Four elements work together to ensure a captivating appearance and safety of your cosmetics. These elements are:

  • Outer Packaging:

This is what you may know as the shipping or mailer box. This packaging part is responsible for protecting your cosmetics during shipping and transportation. Besides forming a protective barrier for your products, the outer packaging teases your customers. This way, it encourages clients to open the packaging.

In brick-and-mortar cosmetic shops, this outer packaging can be the cardboard or paper bag, which your customers use to carry their cosmetics. You can use this packaging to express your brand’s identity and name along with marketing messages.

  • Inner Packaging

This secondary packaging adds further protection to them. Its most common designs include sliding boxes and folding cartons. You may benefit from this packaging layer by printing more information about the specific product.

For instance, the inner cosmetic packaging might contain the product’s ingredients, application instructions, and safety warnings.

  • Label

Labels are underrated components in the packaging process. However, they play a huge role in bringing your customers closer to your brand. Labels are more than stickers; they are unsung storytellers. Labels are designed to remain stuck on the container. So, they stay until a consumer finishes the product and decides to dispose of it.

You can use the label to express your product’s name in different languages if you are exporting overseas. Also, a label should contain the contact information of your brand, the product’s net weight, and expiration date.

If you don’t want to fill the surface of the inner packaging with detailed product information, you can use the label for this purpose. Thus, the label may include ingredients and usage instructions. All over the world, there are regulations determining the content written on cosmetic labels.

When it comes to choosing the style of the label, you might be confused between glossy and matte shades. But you can overcome this confusion by considering the overall packaging design. Glossy labels will fit best if the design has vibrant and flashy colors. Meanwhile, matte labels match minimal and high-end designs

  • Product Packaging

This is the star of your show. It is simply the container keeping your precious beauty products safe and in a neat condition. This is the first thing your clients see on the shelf or while browsing online. This type of packaging comes in various shapes, sizes, designs, textures, and materials.

Figure 12-eco-friendly cosmetic packaging

Overview of The Main Cosmetic Packaging Materials

In the ever-evolving realm of the cosmetic packaging industry, three major materials have taken the scene. Glass and metal were the original packaging options in the past, However, they weren’t as functional or affordable as modern solutions like plastic.

Let’s delve into this essential trio while exploring their unique characteristics, drawbacks, and advantages.

Metal cosmetic packaging

Metal, as a cosmetic packaging material, involves aluminum, tinplate, or stainless steel. Yet, aluminum packaging is the dominant material in this industry. Metals add a touch of sophistication and luxury to your beauty products, making them stand out with a premium appearance.

Choosing metal packaging for your cosmetic products comes with a handful of advantages:

1- Durability

Due to their strong and resilient nature, metals protect your cosmetics from environmental factors such as sunlight, high heat, and moisture.

 2- Corrosion Resistance

Stainless steel and metal offer natural corrosion resistance. This ensures a longer lifespan for both packaging and cosmetic products.

3- Sustainability and Recyclability

Metal packaging is reusable, recyclable, and sustainable. This characteristic allows your consumers to reuse their metal cans or bottles multiple times and for different purposes. Choosing these sustainable metals for your packaging conveys your brand’s environmental commitment.

4- Prestigious Appearance

When paired with the right cosmetic packaging design, metals add a touch of luxury. This expresses premium quality and high value for your customers.

5– Hygiene

As a non-porous cosmetic packaging material, metal forms a robust barrier. This reduces the chances of cosmetics contamination by preventing them from absorption or leakage.

6- Veristality of Designs

Metals can be shaped into multiple containers and sizes, including bottles, cans, and tubes. However, metal packaging customization options remain less versatile than plastic ones.


Yet, all these advantages don’t mean that metal cosmetic packaging is without drawbacks. Unfortunately, it comes with a few cons.

1- High-Cost

Producing metal cosmetic packaging materials is complicated and more expensive than other alternatives such as plastic.

2- Heavy Weight

By default, metals are heavy compared to other alternatives like plastics. This is a limitation if you want to produce compact-sized travel packages.

3- Environmental Impact

Despite its recyclability, producing metals requires a heavy industrial process and intensive use of energy.

4- Metal Transfer Concerns

There may be concerns about chemical reactions between metal particles and the contained cosmetic product. However, there are industrial regulations and quality assurance procedures that address and control metal particle transfer.

5- Scratches Formation  

Despite its resilience, poor-quality metal cosmetic packaging materials are prone to scratches. The chances for this scenario are higher with improper treatment and storage.

6- Non-Transparency

Contrary to glass and some plastics, metals are not transparent. This might be a drawback for consumers who want to see the packaging content before purchase.

Figure 3-Aluminum Cosmetic Packaging

Glass Cosmetic Packaging

This option offers transparency, sophistication, and protection to your cosmetics. Besides their pleasant and sophisticated appearance, glass cosmetic packaging comes with the following pros:

1- Maintaining Product Quality

Non-porous glass forms a protective shield against external elements. This characteristic ensures the safety and integrity of your cosmetics.

2- Sustainability and Recyclability

Glass cosmetic packaging is similar to metal in terms of reusability and recyclability. Empty glass containers can be used for other purposes or brought to recycling facilities.


While showcasing all these benefits, glass packaging comes with some disadvantages. These disadvantages may discourage you from adopting it entirely in your packaging lines.

1- Fragility

By default, glass is fragile and breakable. This poses a risk of breaking and damaging your products during transportation.

2- Manufacturing Cost

Unlike most types of plastics, glass is not a cheap cosmetic packaging material. Its production requires intensive energy involvement, which might be a burden if you are a small business owner. Also, it can be problematic if you want substantial quantities of glass packaging.

Figure 3-pink glass dropper manufacturer

Plastic Cosmetic Packaging  

From sleek compacts and bottles to vibrant tubes, plastic has been dominating the cosmetic packaging material scene for a long time. While it may not be as alluring as glass, its affordability, versatility, and durability make it the industry’s favorite choice.

As cosmetic brands try to balance functionality and sustainability, you can now find various types of plastics. So, let’s explore them and take a look at their unique characteristics:


  • Polypropylene or PP: This plastic type is currently a staple in the cosmetic packaging industry. It has evolved from a cheap material for cream jars into a key player in refillable cosmetic packaging materials.

Now, you can use PP for refillable lipstick pods and foundations. Additionally, PP is known for its recyclability. Therefore, it is one of the eco-friendly plastics

  • Polyethylene or PE: It is best known for its softness and flexibility. This cosmetic packaging material is the main component in making squeezable and dispensable plastic bottles and tubes. PE’s supple and flexible nature makes it ideal for any dispensable containers. So, it is present in the cosmetic packaging designs of creamy lotions and lip glosses.
  • Acrylonitrile Styrene or AS: This cosmetic packaging material is a top choice if you want a combination of durability and luxury. AS is renowned for its robustness and ductility. This cosmetic packaging material is commonly used in skincare packaging designs, particularly airless bottles, color palettes, and compacts. Also, you can use it in making jars as well.
  • Polyethylene Terephthalate or PET: It is characterized by its slight softness and affordability. You can use it in making thin-walled and lightweight, blister packs, jars, and bottles. PET has proven resilience in producing travel-sized packaging. Moreover, this cosmetic packaging material is recyclable. So, it doesn’t leave a huge carbon footprint
  • Polyethylene Terephthalate Glycol or PETG: This is a great packaging solution if you want the beauty of glass without its breakability. PETG combines the high transparency and hardness of glass without being fragile or prone to scratches. You can use it to make jars and bottles for luxurious and sophisticated cosmetics.
  • Post Consumer Recycled or PCR– If you are concerned about ocean plastics, you might want to consider this packaging option for shampoo and lotion bottles. This cosmetic packaging material comes fromplastic waste that gets a second life through recycling. This way, you can turn it into something functional and useful instead of suffocating marine life.
  • Polylactic Acid or PLA: This is what you know as biodegradable plastic or bioplastic cosmetic packaging materials. This type of plastic comes from plants such as sugarcane or corn or organic substances such as wood. Bioplastics differ from petroleum-based plastics through their eco-friendly nature and low carbon footprint.

Despite its eco-friendliness, PLA cosmetic packaging materials should be used with caution. This cosmetic packaging material may undergo some chemical reactions when left in prolonged contact with some cosmetic formulations and ingredients. It is better to avoid using it when it directly contacts screams and lotion for a long time.  Therefore, it is best used for travel-sized packaging or bath bombs.

Figure 1-airless spray bottle

Bamboo/Wood Packaging

Bamboo and wood cosmetic packaging materials fall into the category of eco-friendly options. For today’s eco-conscious consumers, these renewable, biodegradable, and natural materials are solid alternatives to traditional solutions.

Besides, bamboo packaging is durable and sophisticated. Also, bamboo plants have a rapid growth rate, which increases their reliability and availability. You can turn bamboo sticks into caps, bottles, jars, and other containers.

You can say the same about wooden packaging, as it aligns with eco-friendly manufacturing and recycling requirements. This cosmetic packaging material offers a blend of durability and elegance and can be transformed into multiple types of containers. However, caution is required when relying on wood as a packaging option. Sourcing wood should comply with sustainable forestry practices.

Additionally, bamboo and wood packaging are higher in cost compared to plastics. However, as cosmetic packaging materials, their premium appeal and resilience are incomparable. Another drawback you should consider is their moisture sensitivity. However, you can overcome this problem by proper wrapping and storage. Also, applying suitable coatings contributes to protecting these high-end cosmetic packaging materials.

Figure 1-who is best suitable for buying bamboo cosmetic packaging

Paper Packaging

Paper comes from wood pulp and plays various roles as a cosmetic packaging material. Due to its versatility, paper can be shaped mostly into outer packaging such as envelopes, bags, and boxes. In the inner packaging, you can find paper tubes and even labels. This sustainable cosmetic packaging material features recyclability and biodegradability.

Despite all these positive characteristics, depending on paper packaging is associated with environmental concerns. Imagine that every year around 3 billion trees are destroyed to make paper packaging.

You can overcome this dilemma by adopting recycled paper, instead of dumping old paper cosmetic packaging materials in landfills.

Due to its limited barrier characteristics, paper is not the best packaging option for cosmetics with a long shelf life. It fits best with fast-consumed products like refreshing serums, travel-sized packaging, or sample products.

In addition, paper is not as durable as many types of plastics. In some cases, additional coatings are applied to increase its strength.

Figure 4 Cardboard/Paper Packaging

Latest Trends in Cosmetic Packaging Design

The beauty industry is experiencing fierce competition, and consumers are increasingly discerning and knowledgeable. To stand out, you need to offer more than high-quality products.

You should go the extra mile with your cosmetic packaging materials and solutions. Seek options that combine functionality, aesthetics, and technology. Consumers constantly look for brands combining these solutions.

By doing so, you can use your cosmetic packaging materials and designs for the following purposes:

  • Tell Your Brand’s Story
  • Engage Consumers
  • Promote Environmental Sustainability

Let’s get a closer look at current cosmetic packaging trends

Interactive Smart Packaging

In a world where everything is connected and interactive, why should your cosmetic packaging materials and designs be any different? Since 2022, the rise of smart packaging has become limitless. This concept means implementing modern and interactive designs instead of traditional packaging ideas.

For instance, you may find some cosmetic packages with an embedded QR code or an NFC tag. By scanning this code or tag on their smartphones or tablets, your customers can access proper information about your products. This includes ingredients, application, and safety warnings related to your products.

Employing these features helps to build trust and loyalty with your consumers, knowing they have an authentic product.

In addition, another way to make your cosmetic packaging design interactive is to offer virtual try-ons to your customers in the comfort of their homes.

Moreover, Some brands have included a mirror and an LED light in their lipstick cases. Such ideas may enhance your consumers’ experiences while applying their lipsticks regardless of the lighting level.

Combining Minimalism and Aesthetics

While functionality is a desired quality of cosmetic packaging materials and designs, a harmonious touch of aesthetics is required as well. In today’s market, consumers are into simple and uncluttered designs. Currently, minimalism reigns supreme, and it suits brand owners and consumers alike.

As a brand owner, you can embrace minimalism in your packaging by using clean designs, subtle textures, and sustainable cosmetic packaging materials. Blending these elements should give you sophisticated cosmetic packaging that compels consumers to look at and touch.

In your quest to implement minimalism into your designs, you may face a couple of challenges. The first obstacle is to pick a design or texture that reflects the glamour of your product without overshadowing it. The second is employing simplicity without compromising the packaging’s functionality.

To overcome these challenges, you can apply the following solutions:

  • Pick soft-touch finishes for your cosmetic packaging materials. Also, light metallic accents can reflect luxury without screaming for attention. Additionally, using transparent packaging reveals the hues of your product.
  • As for the second issue, you can opt for cosmetic packaging designs with clever closures, such as slide-open mechanisms or magnetic lids. Such solutions provide consumers with easy access without sacrificing the packaging’s aesthetic.

Boosting Multifunctional and Multipurpose Packaging    

Multifunctional packaging is highly sought-after in the beauty industry, as it adds great value to consumers. In addition to reducing waste, this type of packaging brings increased convenience to your customers. You can adapt multifunctionality in your packaging through various solutions, such as:

  • Dual Chamber Designs

This solution allows you to combine two products in one package. However, these products should complement each other. For instance, consider pairing lipstick with a complementary lip gloss or balm in the same dual-chamber packaging. This will not only streamline your cosmetic packaging material and design but also add value and versatility to it for consumers.

  • Reusable Packaging

This type of packaging can be useful for you and your customers alike. This solution allows you to reuse empty packaging for new purposes. For instance, you can use an empty perfume bottle in a chic vase or a shampoo bottle as a planter. Of course, there are some adjustments required for each container to fit its new purpose. However, you can get some inspiration from DIY and craft videos.

Reusable packaging also includes refillable containers that can be refilled with the same product. This means that your customers can keep the refillable container once they finish the product. Then, they can buy a refill pack, which is made to refill the original container.

  • Integrated Applicators

You can apply this solution to countless beauty products, such as lipstick, lip glosses, foundations, and eyeshadows. For instance, dual-ended cosmetic packaging design for lipstick. This makes one end of the lipstick show its bullet, while the other end is a brush applicator. This way, consumers can use the traditional lipstick bullet or the brush to create a gradient effect.

Using Customization and Personalization in Cosmetic Packaging

The increased demand for personalized cosmetic packaging is a popular trend in the beauty industry. Gone are the days of a one-size-fits-all packaging option. Instead, the industry embraces a personal touch on the packaging to fulfill the needs of each consumer.

When it comes to personalizing your skincare packaging designs, you might consider the following options:

● Create Customizable Sizes

This type of customization addresses consumers with on-the-go lifestyles. The most common form of these packages is compact and travel-sized packaging. Additionally, you can use this packaging style to grab the attention of consumers who want to try out your products without committing to a full-size purchase.

● Offer Tailored Designs

Tailored cosmetic packaging designs go beyond practicality. It’s an attempt to provide personal expression to your customers. Catering to the personal preferences of your customers makes them feel special and more connected with your brand.

There are many personalization options you can include in your packaging. For instance, you can produce cosmetic packaging with your customers’ names or initials. Many high-end brands have launched limited-edition lines with engraving lipstick bullets. This way, customers can customize their lipsticks with their names or initials.

Other brands offered full personalization options. For example, they asked their customers to upload photos or texts to be included in their packaging.

As you see, package customization and tailoring ideas are limitless. Thus, you can tweak them to match your designs and cosmetic packaging materials.

● Include Cultural Influences

Drawing inspiration from diverse cultures improves your brand’s reach. Furthermore, it attracts consumers with an interest in global cultures and influences. You can launch limited-edition products with culturally inspired packaging. Make sure that this unique packaging celebrates diversity and enriches the consumer experience.

Figure 2-Bamboo Cosmetic Packaging

How To Choose The Right Cosmetic Packaging For Your Brand

Choosing the right packaging for your cosmetic brand doesn’t only serve the functionality of your products. It’s also a main requirement for a proper marketing strategy.

The visual elements of your beauty packaging are storytelling tools that can attract potential customers. Besides, it differentiates your brand from the competition. Additionally, it conveys your brand’s message and values.

In your journey to select your cosmetic packaging, you should consider the following points:

1- Know Your Target Audience

Identifying your tribe is the first and foremost step in this journey. Knowing who your customers are helps you address them properly. Get insight into their preferences, demographics, lifestyle, and values. Such knowledge will guide you toward packaging designs and materials that resonate with them.

For instance, if you are addressing young consumers, use vibrant colors and bold designs. Meanwhile, eco-conscious consumers might want you to approach them with sustainable cosmetic packaging materials.

2- Stick To Your Budget

Before spending your dime on packaging, have a clear idea of the available budget. Budget constraints are not a luxury. You need to thoroughly identify your financial parameters and pick a suitable cosmetic packaging material and design.

Your packaging budget must balance cost and quality ensuring the aesthetics and integrity of your brand. Also, consider cost-efficiency and profitability.

For instance, you may opt for custom-made designs, which are more expensive than generic packaging. In this case, you may pay more upfront. In return, you will invest in a memorable and unique brand image.

In comparison, pre-made packaging is more affordable. However, they won’t create an ever-lasting impression on your target audience.

3- Define Your Brand Position  

Your brand typically has a distinctive voice, which differentiates it from the competitors. Your brand position is a reflection of its values and message. Every aspect of the brand should express this position and packaging is no exception.

Is your brand modern and bold? Or is it chic and classic? Define this position carefully, so you can express it in the right packaging designs, fonts, and slogans.

4- Navigate your MOQ

Your minimum order quantity (MOQ) is the lowest number of packaging units you can get from your supplier. It depends on the minimum number of units that your supplier is willing to produce and sell at a single time.

Your MOQ affects your pricing and inventory. So, an accurate assessment of your packaging needs is essential to finding the right supplier. Not every packaging manufacturer or supplier out there can produce your MOQ. Thus, find a supplier that offers a satisfying MOQ aligned with your production and sales volume.

When you try to finalize your MOQ deal, negotiate all the necessary terms, such as cost, delivery time, and warranty. Covering all these details ensures efficiency in inventory management and reduces the chances of cost waste.

5- Tailor Packaging For Your Products

Skincare products and different cosmetics have unique packaging requirements. A cream needs a different container than a shampoo or a toner. Thus, the type of products you sell determines important characteristics, such as the shape, size, and material of the packaging.

Let’s explore some common cosmetic types and their specific packaging requirements:

  • Lotion

The formula and texture of lotions work best with pump bottles or airless bottles. Airless bottles also dispense the lotion through pumps. These containers allow controlled dispensing of the lotion. Also, pick containers that are anti-leakage and evaporation.

  • Cream

Jars are suitable packaging options for creams. Sealed jars can maintain the cream’s quality and integrity and prevent contamination. Another good packaging option for cream is pump bottles.

  • Toner

Due to their liquid texture, toners fit best in bottles. However, you need bottles that dispense small amounts and prevent spillage. This is why, bottles with a small dispensing orifice are the best packaging for toners.

  • Lip Products

In general, lip products, such as lipstick, lipgloss, and balms don’t fit in large jars or bottles. They need tubes and sticks. Opt for sturdy tubes for lipsticks and glosses. Pick twist-up sticks for lip balms. To diversify your packaging options you can choose compact jars for lip moisturizers and balms.

As for lip products with plastic inserts, you can choose between various packaging materials. This includes paper, aluminum, or PP plastic. You may choose between these cosmetic packaging materials depending on your brand position, budget, and sustainability goals.

  • Oil Serum

As liquid beauty products, oil serums can be housed inside pump dispensers. This packaging type maintains the serum’s quality and facilitates controlled application.

However, if your serum contains potentially corrosive properties like essential oils, consider using glass bottles. Glass is better equipped to handle corrosive substances.

For serums with lotion-like consistency, both airless bottles and dropper bottles are excellent options.

Impact of Green Packaging on Brands and Consumers

Green Packaging is another term that describes eco-friendly containers. Recently, this type of cosmetic packaging material has become a trend. More brands and even consumers are continually shifting to it. When you embrace green solutions for your packaging, you may achieve the following benefits:

1-   Improving The Brand’s Image

Adptoing green packaging is more than replacing traditional cosmetic packaging materials with trendy ones. It is solid proof of your commitment to a cleaner environment. In an era where sustainability reigns supreme, this implementation can grab the attention of eco-conscious consumers.

Moreover, this packaging option is not offered by all brands. So, when you use it, you will stand out from your competitors. Your target audience will appreciate your uniqueness.

2- Boosting Customer Loyalty

In addition to addressing eco-conscious customers who believe in the importance of green packaging, your brand will improve its perception by your entire target audience. For many cosmetic consumers, eco-friendly packaging has higher value and quality. Such a thing will build long-term customer trust and engagement.

Gradually, your loyal customers will become your advocates. Also, they will spread the word about your business with their circles.

3- Minimizing Waste Cost

As a cosmetic brand owner, you will bear the cost of your packaging waste. For instance, you are responsible for sending your waste to landfills. Also, there are fines and penalties in case of improper disposal.

Adopting reusable and refillable solutions, for example, can reduce this cost. Needless to say, it reduces problematic issues such as carbon footprint and pollution.

4- Endorsing Creativity

Many, if not all of the green cosmetic packaging materials and solutions rely on creativity. You and your designers will always be on the search for creative designs and innovative cosmetic packaging materials that match your eco-friendly packaging style. You will always explore further refillable containers or employ more sustainable options.

Now that you know what eco-friendly packaging can do to your brand, let’s explore their impact on your customers

1- Wider Choices

Cosmetic customers love a variety of choices, not only in the products. They appreciate that they are given a choice between traditional and sustainable packaging. Moreover, they respect a different type of cosmetic packaging material that isn’t like generic and common options.

2- Feeling Represented

Imagine that your eco-friendly packaging allows your customers to vote with their money. Eco-conscious cosmetic consumers will feel that your brand represents their views and beliefs. So, buying from you will be like their small victory for the planet.

3- Reduced Emissions

Eco-conscious customers are keen on helping the environment by any means. So, their green packaging choice reduces their environmental impact. Buying your eco-friendly packaging instantly translates into reduced emissions, waste, and fewer toxins.

How To Enlighten Consumers About Eco-Friendly Packaging Options

Despite the increased environmental awareness, the majority of cosmetic product consumers might not be all for eco-friendly packaging options. convincing your target audience to swab traditional packaging for sustainable alternatives is a bit tricky.

You can use your blogs and social media pages not only to educate your audience about the alternatives’ benefits but also to show them their beauty. Share beautiful designs of bamboo bottles or recycled cardboard trays.

Another useful approach is increasing your audience’s knowledge about the bad impact of disposable cheap plastics on the environment. Gradually, increasing public awareness can help you overcome persistent challenges such as common misconceptions and myths.

Where To Buy The Cosmetic Packaging For Your Products?

Sourcing the right cosmetic packaging material for your beauty products is an essential step in your product development process. You are well aware of how packaging affects the safety, quality, and marketing potential of your cosmetics. Therefore, you need to deal with a reliable supplier.

When it comes to finding a supplier, there are multiple options. Mainly, you can either shop from your local market or shop overseas.  Each of them comes with a handful of pros and some cons.

Buying Cosmetic Packaging From Local Market

Shopping for cosmetic packaging at your local market is the most straightforward option. You may find it convenient, fast, and affordable. But your local market is no longer found in brick-and-mortar stores. You can find online stores and even shop on Amazon besides visiting physical stores.

Local Stores

By default, local stores are easy to find and locate. You can get contact information from different local suppliers and compare their rates and quality. Additionally, you can check out the products in person. If you make arrangements with a local store, you won’t pay for overseas shipping or customs fees.

A reliable local store provides customer service, a warranty, and a return policy. Such options should make your purchase experience smoother and less problematic.

However, you may not find a wide selection of cosmetic packaging designs and materials. You can avoid this drawback if you head to the source. Going to the manufacturer or a wholesaler is a suitable option for avoiding high markups and limited selection.

Shop on Amazon

Amazon is a giant e-commerce platform where you can find thousands of local and international packaging sellers. The fierce competition on this platform allows you to find various designs, prices, and qualities. Also, you can find reviews of each seller and product, so you can make an informed decision.

Getting your plastic cosmetic packaging through Amazon is a fast and secure process. Sometimes, you may enjoy free shipping too. However, it comes with some limitations, such as ending up with counterfeit or damaged packaging. Also, you might find some hidden fees or taxes. On Amazon and various online platforms, there are chances of dealing with dishonest or fraudulent sellers.

Buying Cosmetic Packaging Overseas

Still haven’t found the right packaging? Then you can think outside the box and shop overseas. This option offers you a wider variety of cosmetic packaging materials and skincare packaging designs. Even if you seek more customization, overseas manufacturers may fulfill this as well.

You can either do your search on Google to find overseas suppliers or use Alibaba. Either way, you may find competitive prices. However, communication might be a challenge in some cases. Moreover, delivery of the packaging may take longer. In addition, the shipping costs may be a drawback for many businesses.

Use Google Search

Efficient use of the Google search bar can be your key to finding the right cosmetic packaging supplier. This method is useful for sourcing local and international suppliers. Through a dedicated search, you may find both well-established businesses and hidden gems. All it takes is typing relevant search words and pressing the enter button.

For instance, write “cosmetic plastic packaging supplier”, ” cosmetic packaging manufacturers” or any similar variations. This can give you a thorough list of suppliers of different arts and sizes.

You can go through their sites and explore their offerings. However, make sure to check their reviews and ratings before discussing anything serious.

Use Alibaba to find an International Supplier

As a huge international online marketplace, Alibaba connects suppliers from all over the world with interested businesses. With an endless selection of suppliers on the platform, you may feel a bit confused and overwhelmed.

However, you can control your search results by using the filters according to your requirements, such as design, MOQ, and material.

As with any supplier you do business with for the first time, it is wise to exercise some due diligence. This includes checking reviews and verifying credentials. Moreover, you should ask for testing samples before making a bulk purchase.


Choosing the right cosmetic packaging materials and designs is a crucial step in identifying your brand. Now that you have proper insight into both traditional and trendy packaging solutions, you may weigh their pros and cons against your brand’s requirements and positioning.

Still confused? feel free to reach out for more tailored advice. Let’s create packaging solutions that are not only pretty and functional, but emphasize your brand’s uniqueness. Contact us today to explore packaging that tells your story the best.


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